NewJobTrails Info

We had the first kick-off meetings in Jena/Germany and meet us for the second time in Monasterio Bormida in the region of Piemont/Italy. Our 3rd meeting took place in Pecs/Hungary and during the last days of October 2014 we met in Corbera near Barcelona/Spain. The final meeting took place in Robin Hood's Bay in UK from 23rd to 25th of April 2015. Under "results" you can find information. 
If you need more information don't hesitate to contact the coordinator of the project and administrator of the website:

Dieter.Schulze (a) inibia.eu 

Roger.Schmidtchen (a) inibia.eu

NewJobTrails-Network

You deal with the economic development, with tourism in your region, with requirements for vocational training as well as formal and informal learning methods for disadvantaged young people as skilled and unskilled unemployed, women and old people?
You have experiences that you want to share with us and exchange?
You want to be part of a network where we want to bring our experiences into public and share?

Then you can login here.

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Disclaimer

This project has been funded with support from the European Commission. The project partners and the coordinator are responsible for all contents of this website.

Imprint

Coordinator of NewJobTrails
INIBIA EWIV
Dieter Schulze/executive manager
Roger Schmidtchen/coordinator
Eichenallee 5
59514 Welver-Dinker
Germany
Email: Dieter.Schulze (a) inibia.eu

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Tourism is a key sector of the European economy and contributes to employment and regional development and an enhanced natural and cultural heritage. Rural areas in Europe are facing big challenges concerning the demographic changes and the emigration of people. Most of these areas have an important cultural history, famous landscapes and also an unique food- and agricultural tradition.

The NewTrailJob is dealing with so called cult-, food- or greentrails. Through these trails the cultural identity, the nature or traditional kitchen can be protected. They are offering a huge opportunity for rural entrepreneurs and new jobs.

The NewTrailJob partnership will now exchange their experiences and also explore the demands for vocational education and training and also of informal and non formal learning methods for segregated people like young skilled and not skilled unemployed, women and also old employees.

The NewTrailJob partnership will firstly make a best-practice analysis, will share these experiences and explore the concrete level of existing resources and demands of training in their trail-regions with interviews and questionnaires. They will develop workshops and seminars to attract inactive people to be more open for vocational training. At least the consortium will define concrete framework conditions for the vocational training and demands for curricula, methods and instruments.

The partners are coming from Lithuania, Hungary, Cyprus, Spain, Germany, UK and Italy. They are vocational training companies, employer organisation, municipalities, cultural associations and local umbrellas.

NewTrailJobs increases vocational training, economical development and employment in rural areas and offers new answers for the demographic changes and economic crisis in Europe.

The GD Enterprise and industry pointed out on their website, that “tourism is a key sector of the European economy”. In 2010 the tourism industry has employed 9,7 million people which is 5,2 % of the total labour force in Europe. The IMPLEMENTATION ROLLING PLAN (UPDATE: 22.10.2012) of the EU COMMUNICATION "Europe, the world's No 1 tourist destination - a new political framework for tourism in Europe" (COM(2010) 352 FINAL) stipulate in Action 1 and 2 as priority the devolopment “ of a coherent strategy for diversifying the promotion of tourist services and capitalise on Europe's common heritage” as well as to “ Encourage the integration into tourism strategies of 'natural' heritage”.

Action 5 is pointing out, that the Commission will use the EU programmes like Leonardo to support training in the tourism sector. The Communication above confirms the significant role of cultural tourism, because it covers 40% of all European tourism. The EC identified, that more and more tourists are looking for true experiences. That is why “tourism policies will need to adapt to these trends and develop a quality offer promoting local cultures and traditions and paying attention to sustainable aspects: preservation of the heritage, of the landscape, of the local culture.” “At least Tourism contributes to employment and regional development, sustainable development and an enhanced natural and cultural heritage.”

A lot of interesting landscapes, cultural heritage and parks as well as local food traditions as European heritage can be found in rural and meanwhile sparsely populated areas in Europe. Especially rural areas in Europe are facing big challenges concerning the demographic changes. The urbanisation process and the lost of population in most from demographic and economic changes targeted European areas like eastern Germany, Lithuania, Cyprus, southern Hungaria, a lot of parts in Spain, mountainous areas in North Italy but also some areas in rural UK, which are those areas covered by the Project-partnership, is reaching a critical point. We can consider a huge brain drain, increased by the economic crisis in some southern areas in Europe, like the emigration of young and skilled people. In some European countries the economic crisis push skilled young people back to rural areas because of high unemployment rates in the cities. They expect better opportunities of surviving in the family and with agricultural work like in Greece or Spain. In some rural areas in Germany the unskilled young people are staying unemployed at home (e.g. Saxony-Anhalt, Harz area). Most of these areas have an important cultural history, famous landscapes and also an unique food- and agricultural tradition.

Some of them are part of Unesco World heritages or nature parks. The economical dying or the lost of population is accompanied with a lost of infrastructure, like public transport system and inns which were mostly frequented by the local population before. Very often we find a spiral down of quality of services, accommodation and hospitality. These findings could have an enormous negative impact for the tourism and the protection of these cultural regions as well as regional products and food as heritage. As a result these regions are loosing competitiveness instead of winning it. The NewTrailJobs partnership has identified on one hand a huge potential for an increasing tourism by developing new or strengthening old trails related with cultural heritage, natural heritage and traditional and sustainable food. But on the other hand they identified a lack on professional competences, a bad mind of service culture and also a low scale of entrepreneurship. Realising that the best skilled and mobile employees have left this areas they identified as potential labour forces and entrepreneurs a lot of young and old unemployed as well as unemployed women without relevant skills and in some cases returning young skilled people without any experience in work and entrepreneurship.

Objectives and Strategy


That is why the NewTrailJobs partnership wants to work out the chances of regional and local development by sustainable and cultural tourism on greentrails, culture trails and foodtrails in rural areas by vocational training, stimulating of entrepreneurship and strong local cooperation of the stakeholder (competence of communication and marketing).

The NewCultJob partners are coming from these regions and are just organizing or are planning to organize new so called cult-, food- or greentrails. These trails shall offer tourists and other guests an opportunity to take active part in the agricultural- and foodproduction as well as in cultural live or exploring the nature and landscapes. In some cases all opportunities are combined.

These trails are also offering a huge opportunity for rural population to be entrepreneur or finding new jobs along them and at least new incomes. This could be in accommodation, inns, foodproduction, guiding, rental of bikes or boats as well as in marketing. These regions can also find new attractiveness for the move of new citizens. But these opportunities are in the same time big challenges for the education and training of people, which are often not skilled for this kind of touristic services, because they are segregated or in these areas don’t exist vocational and adult training opportunities.

The NewTrailJob partnership will now exchange their experiences and also explore the demands for vocational education and training and also of informal and non formal learning methods for segregated people like young skilled and not skilled unemployed, women and also old employees.

The NewTrailJob partnership will firstly make a short research concerning existing training methods, instruments and modules in existing good running trails as kind of best-practice analysis. They will share and exchange these experiences. In a second step they explore the concrete level of existing resources and demands of training in their trail-regions with interviews and questionnaires. They will develop and test local workshops and seminars to attract inactive people to be more open for vocational education and training and to identify barriers. At least the consortium will define concrete framework conditions for the vocational education and training in rural areas and demands for curricula, methods and instruments. The consortium will later on prepare an application under a Leonardo development of innovation program.